Digital slide show, 116 photographs, large-scale projection with digital projector, c.15 min., 2017 Photographs, selection, composition by: Martin Frey, Doroti Juhász, Erika Kölüs, Andrea Magyari, Éva Adrienne Novák, Eszter Sárkics, Hanna Schimek, Diána Simon and Dániel Sziráki. Visiting students: Csenge Győrbíró, Eleonóra Kollár, Dóra Rácz, Erik Rácz, Tamás Tancer

Dialogue Budapest – Vienna was the title of a one-year workshop held by Martin Frey during the academic year 2016/17. From September of 2016 until June of 2017, he met once a week in Budapest with students from Eszter Sárkics’s class at the Dekoratőr és Kirakatrendező Iskola (School for Decoration and Window Dressing). This workshop was part of the Budapest Windows – It´s all about shop windows – but also more… project, a further development of Martin Frey’s and Hanna Schimek’s project Vienna Windows – Display in Process, whose results were first presented in Vienna in 2014, as a part of the international photo festival Eyes On.

The artistic and urban-research photo project on the display windows of small shops and businesses was carried out with Martin Frey and the students in the streets of Budapest. The project Dialogue Budapest – Vienna can be seen as a reflection upon contemporary urban developments and as a contribution to the history of everyday life in the city of Budapest.

Over 200 photographs of display windows were created during a number of photographic explorations carried out together in very different districts and parts of Budapest. These images were shot exclusively with smartphone cameras. A selection of them enter into an associative dialogue with Viennese display windows, specifically those in the photos from the Vienna Windows project.

After the walks through Budapest, the given routes and the circumstances specific to those parts of the city were discussed and located graphically on a map of the city. The development, the mix of different kinds of businesses and the concentration of businesses as well as the composition of their potential customers were of particular interest, especially when taking into account the surrounding infrastructure and nearby shopping malls.

The photos selected for presentation were picked during a collective process carried out together with the participating students at the end of the school year; this also applies to the composition of the juxtaposed photographs from Vienna. A digital slide show has been chosen as the form of presentation. In this way, the large-scale projection of a total of 116 display windows from Budapest and Vienna will initiate a dialogue lasting around 15 minutes.

The one-year workshop concludes with a final project in which a vacant shop in the 8th district of Budapest is transformed into a “Local Hero / Helyi Hős” in the form of a multimedia installation.

During the workshop Dialogue Budapest – Vienna and the resulting time spent in Budapest, this dialogue expanded thematically and Martin Frey bundled it together in two other independent photographic works: His photo series Love Is the Answer and the photo installation Das Eisstanitzel / A Fagyi, which includes a sculpture by László Korga. (M.F.)

The book

Martin Frey
Dialogue Budapest – Vienna
Budapest Windows – It´s all about shop windows – but also more…
ISBN 978-3-9504397-2-4

EUR 19,00 – In every bookstore and on amazon

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Based in Vienna/Austria. Numerous documentary and urbanistic photo projects about Vienna. Freelance work in the areas of graphic design, project development and urban photography. PhD in theatre studies and additional degrees in theatre, film and media studies as well as journalism and communication science from the University of Vienna.

Photo top of this page: © Martin Frey